While I am on a rain-defying school outing to Princess Diana's pirate ship with Elon's class, Simon and Schuster's Kerri Sharp and the wonderful IPC person have several exchanges. Kerri explains that she has sent the marketing department four emails about the IPC offer - for those who are just joining the story now, let me explain that this is an offer of free advertising across the IPC magazine titles for TOYPD, so a good offer, not one to turn down lightly. But marketing, alas, have yet to respond.
Luckily Daniel Fletcher of the CTRT appeal has stepped into the breach. "We can produce a banner ad," Daniel says. (My daugher Nina says she can produce one as well, actually.) So, we will take advantage of the advertising offer, and it will be a home-made ad, an ad produced by the people who really are involved with this book, and this fundraising appeal, and so it will be a great ad!
Also, there will be selling this week. On Thursday I am talking to another group of Breast Cancer Care employees, and this time I will be able to sell copies of TOYPD and do a book signing, as you can see from this nice note from BCC's Director of Communications:
We are very happy for you to sign and sell books at our staff conference during the lunch break, and we already have copies of your book in our library, which a few staff members have already read, though it won’t do any harm to encourage everyone during your talk. But, far more positively, a review of your book is going in our next newsletter which is sent out to approximately 13,000 people and is due at the beginning of June and a copy of the newsletter along with the review will be published on our website which is accessed by over 130,000 people a week. I also understand that our New Media department are looking at projects that would allow you to share your experiences and promote your book on our website. We are immensely grateful for the support you have given us and hope that we can continue to offer you support and information whenever you should need it. If there is anything that you need, as a user of our services, please do not hesitate to contact us. I am sure you have our helpline number, but just in case….. 0800 800 6000 and, as you are probably aware, we do have an Ask The Nurse service on our website.
The thing is, when I say I will be able to sell copies, I mean exactly that. Simon and Schuster are short-staffed this week apparently, so nobody from my publishers can come along to take the money. I will do the selling and the receiving of cash into a lunchbox or something that I'll bring along, as well as that useful adjunct of many a school bazaar, "the float" from which to provide change. "You'll have to get the money to us somehow or other," my Simon and Schuster editor says. But I don't think so, do you? I think whatever money I make on Thursday goes straight to the CTRT appeal.