IPC superwoman has now taken complete control of this free advertising operation. See this from her latest email:
So, the brief for your approval:
Aim: Sell as many copies of TOYPD as possible. Secondary aim: drive donations to www.cancertreatment.org.uk/ctrtappeal
Audience: as many of IPC's magazines & websites as we can blag filler space in/on, focusing on the TV weeklies & women's weeklies (& monthlies if at all possible).
Message: buy this book or donate & make a difference. All proceeds go to CTRT Appeal for Cancer Research at the Mount Vernon Cancer Centre, UK.
Mandatories: book cover (which Kerri sent, star!), CTRT logo (spoke to Daniel & have that too), buy from www.cancertreatment.org.uk/dinasbook , registered charity number: 1053338.
Formats: I'll put these in the document I'm giving to a mate of mine who's going to do both print & banner creative.
Let me know if you want anything changed, added, emphasised….
I haven't forgotten about the editorial side of things - Evelyn has suggested getting her editors to talk up the book in their editorial letters at the start of the mags - not confirmed yet but it's a great slot, especially if backed up with filler space. Online stuff will be easy to get, we can get house space rotations (it makes sense to me, don't worry!). Will keep you posted.
Lots of love
Is this woman great or what?